We bring the crew to you,
Content production is the part of marketing most agencies outsource, and it is the part that decides how a business is perceived. FBD keeps it in-house: our own videographers, our own gear, our own editors. We plan the shoot before we arrive, film at your location, and cut the material into content built for social, for advertising and for your website.
- 100+ Businesses Served
- Trusted Across New Jersey
What the work includes
- Pre-production: concepts, shot lists and talking points written before the shoot day
- On-location video and photography with our own crew and equipment
- Short-form video, reels, interviews, podcasts, product and process footage
- B-roll and stills that feed social, advertising and the website
- In-house editing, colour, captions and graphics
- Advertising creative cut specifically for Meta and Google placements
How it runs
- 01
Plan the shoot
We write the concepts, the shot list and the talking points around your services and your customers. Nobody arrives and improvises.
- 02
Film on location
The crew comes to your business with lighting, audio and multiple cameras. We capture what social needs and what advertising needs in the same visit.
- 03
Edit in-house
Our editors cut, caption and grade everything. The same shoot produces organic content, ad creative and website footage.
- 04
Publish and use it
The material goes into your channels and your campaigns rather than sitting in a folder. That is the difference between a video project and a content function.
Why it matters for an established business
Production quality is the fastest signal of credibility a business has online. An established company with weak content reads as smaller and less established than it is, and that gap costs enquiries to competitors who simply present better.
Shooting on location also produces something stock footage and remote editing cannot: the actual people, space and work that make the business worth choosing. That material is what makes advertising believable.
Common questions
What does a content creation agency do?
A content creation agency plans, produces and edits the video and photography a business uses in its marketing. At FBD that means pre-production, filming on location with our own crew, and in-house editing into formats for social media, paid advertising and the website.
Do you travel to our location in New Jersey?
Yes. On-location production is how we work. The crew brings cameras, lighting and audio to your business, which is where the material that makes a business look like itself comes from.
How often do you film?
For most ongoing partnerships, on a regular monthly cadence, so there is always fresh material for organic content and new creative for advertising. The exact rhythm depends on how much the business publishes and spends.
Can you produce creative specifically for ads?
Yes, and it is a separate job from organic content. Advertising creative is cut around a hook, an offer and a placement. We shoot for both in the same visit so the two stay consistent.
Do we own the footage?
That is set out in the agreement before any shoot. Raise it on the call and we will confirm the specifics for your engagement.
Talk it through with our team.
A short call to understand where your marketing is today, what you are trying to reach, and whether FBD is the right team for it.